**College Forum Post**
The single most important objective of web presence is not only providing information about your business i.e. address, phone number, contact information, and product information but the ability to delegate traffic to your website. Let’s use a restaurant for an example.
Restaurants that have competitors can have a website that offers a blog about what they are serving to customers or specials to get more traffic or “hits” to their site so that it will drive in more customers. This can be done by using “tags” or specific words that are the most searchable on the internet. This in turn can bring the restaurant’s name in the search results. The more clicks the restaurant website receives, the higher up on the search engine page is the result.
A restaurant can have links to other social media sites such as Yelp, Foursquare, Twitter and Facebook to drive more traffic and hence more business. A lot of restaurants in the Sacramento area create special deals if a person leaves a good review on Yelp or if they check in on Foursquare while at the restaurant. Of course, a business can have those reviews link back to their website using “widgets” that have embedded code that re-links to the original site.
There are two great risks when owning a website for a business (big and small). One risk is not keeping the website up to date. In this fast information age, it is key to keep your website clean and up to date so that a customer knows that a business is open. Another risk is bad reviews that can be linked to a site. This could be due to bad service or maybe an incident with a unruly customer. Word of mouth not only applies to referrals between networking groups, friends, family and neighbors but viral reviews that can hurt the business can create buzz in lightening speed. (Alsever, 2013)
Alsever, J. (2013, November 4). How do you handle bad reviews? . Retrieved from Money on CNN:http://money.cnn.com/2013/11/04/smallbusiness/bad-online-reviews/