*Originally posted in a forum “Politics of Popular Culture” – American Pop Culture class.
To blog or not to blog, that is the question. Remember the days of keeping a diary? Those days are long gone with the technological advances of web publishing tools (1990’s) and the internet. The word “blog” or actually “web-blog” was introduced by Jorn Barger in 1997 when he was logging his web travels. Two years later, a man named Peter Merholz split the word into “we blog” on his website and then Evan Williams turned “blog” into both a noun and a verb –‘blogger.’ (Higgins, 2013) Blogging has turned from a one person platform to multi-author blogs (websites) such as “The Huffington Post” (yes, Huffington Post is a blog), “Mashable,” or “The Verge.” However, there are still individuals who blog in the one person platform who are popular such as “The Bloggess” Jenny Lawson or James Altucher.
Why is this important? Who cares about a blog? Blogging matters because “the blog” has changed the game on how life, art, culture, music and news are being brought to the mainstream. In the journal-peer review “Contemporary Mainstream Web Journalism and the Interactive Nature of the Online News Experience” from George Lazaroiu, he states that “blogs offer platforms for consumers to critique and correct the media” (Lazaroiu, 2010)He goes on to say that the “BBC adopted the new media technology of blogging as a tool of accountability and transparency in its journalism.” (Lazaroiu, 2010) Furthermore “blogs challenge the historical static core set of news practices found in journalism” and “impartiality and accuracy can be incorporated within blogs.” (Lazaroiu, 2010)
Why have blogs become so popular in recent years? It is due to our constant need for information. (Higgins, 2013) You can write it, post it, and immediately share it on the internet while placing buttons for Twitter, Facebook, LinkedIn and Tumblr to make one’s reach even further. If you are a person who is shy or struggles to speak out, a blog is a great communication tool. If you are a person who wants to become a writer, again a blog is a fantastic platform for people to read what you have to say. WordPress.com is a web blogging platform which boasts as of the beginning of 2013 of having over 60 million sites and 33.9 million new blog posts each month. (Higgins, 2013) This doesn’t even take into account Blogger.com (owned by Google) and the number of posts they have each month as well. Clearly a lot of people have a lot to say. I have a blog myself, and find that it is a way to communicate with others in what I am feeling at any given moment, or what is going in my life at that moment. Feel free to check mine out at kellygarland.com
In conclusion, if there was a key point in this topic that I would want to research further regarding the topic of blogging it would be this: has blogging helped or harmed the general population in its quest for information? Are we as a society on information overload? Have we as a culture accepted the “blog” as a real news source? Has blogging changed the texts of everything we know about media to become something of a critical media perspective to consider? Media and how we take it in is always changing. Only time will tell one supposes.
Higgins, C. (2013, January 23). The History of the Blog and Why Blogging has Become so Popular. Retrieved from Lakestar McCann: http://www.lakestarmccann.com/blog/the-history-of-the-blog-and-why-blogging-has-become-so-popular/
Lazaroiu, G. (2010). Contemporary Mainstream Web Journalism and the Interactive Nature of the Online News Experience. Addison Academic Publishers, Analysis and Metaphysics Vol. 9, , 101-107.