Review of “APE: Author, Publisher and Entrepreneur – How to Publish a Book.” Thank you Guy Kawasaki!


I am telling you all right now I am FOREVER INDEBTED to Guy Kawasaki.  I mean this whole-heartily.  I had the amazing opportunity to review Mr. Kawasaki’s book “APE: Author, Publisher, Entrepreneur – How to Publish a Book.”   If you are going to “write” a book whether it is on the traditional (dead) format of beating your head against the wall with rounds and rounds of rejection letters from the Brick and Mortar Publishers OR if you decide to do all the hard work via e-book, this is the INFORMATION YOU’LL NEED to make that decision and get it done!   This is my current review on

“I am SO glad that I had the opportunity to read Guy Kawasaki’s newest book “APE: Author, Publisher, Entrepreneur – How to Publish a Book.”  It was truly the right information for someone like myself at the right time.  I am now in the process of writing my first book and have found it the most daunting adventure of my life.  Actually it’s been the most arduous, labor intensive event I’ve ever undertaken.

I found that even I had some pretty lofty ideas of how a book was “published.” Guy Kawasaki gives the “411” on what really happens to people when they begin to the publishing process. Agents, Editors, Editing Assistants, Copy Editors, Designers and Publicists are all part of that program. I had no clue. Also, how many times an Author is truly rejected. A real eye-opening piece for someone like myself who is starting to go through the process.

Kawasaki and Welch give a fantastic breakdown of what really goes on in the “Publishing” world. Whether you decide to use the traditional forms of Publishing and/or e-Books. To Self-Publish or not? The pros and cons of such undertaking. How to write the book, edit it, cost it, using social media as a way to get your works out into the world of the Internet i.e., “Guerilla Marketing.” Also included: how to sell the book through Amazon, Kobo, Google , Barnes & Noble and Apple.

I will paraphrase the last paragraph of Chapter 1: “Writing is often a lonely and difficult process, so take a moment to reflect on the good reasons and bad reasons to write a book. We still encourage you to do it, because it is one of the most rewarding experiences in life, but few things worth doing are easy.” I would recommend this book to anyone who is struggling to break into the established world of Publishing. Maybe the e-book might be for you? If so, read this book! What an excellent guide.”

Regardless of what road I decide personally to get my thoughts from my brain into print, know that Guy Kawasaki’s  book has been tremendously helpful in understanding the pitfalls of both roads to take.  I am now more ready in my decision than I was before I read his book.  Thank you so much for writing this book Mr. Kawasaki! Follow him on Twitter: @GuyKawasaki 

***My readers can pick up “APE: Author, Publisher, Entrepreneur – How to Write a Book.”  here at – click the hyperlink.****